1. Title: Eco Art: Graphic Design for Change.

    The objective of this project was to create promotional materials for an international poster exhibition titled “Eco Art: Graphic Design for Change.” I designed a two-sided postcard, a poster and a slide to be use on LCD screens.

    Client: College of San Mateo.

  1. Title: 13th Annual Santa Cruz Pro-Am Beach Soccer Tournament

    I was asked to design the event program for a beach soccer tournament in Santa Cruz, California. Pictured here is the front cover. The background design is a colorful abstraction of a trophy vaguely reminiscent of soccer's World Cup trophy. I created the lettering/typeface for "13th" from simple geometric shapes.

    Client: Pro-Am Beach Soccer

  1. Title: Designers' Oatmeal Stout

    This is a self-assignment in packaging design, done as a branding and self-promotional vehicle. While it is typical in the design field to use wine bottles for this purpose, my decision to use beer was inspired by my hobby sampling micro-brews.

    This is a photograph of an actual prototype which I fabricated by hand.
    I also served as lighting director on the photo shoot.

  1. Title: Inspire Oakland.

    This was a proposal for a billboard design, the obective of which was to express the influential history of the Oakland jazz scene on the development of several musical genres that emerged from that city in later years up to the present.

  1. Title: AfriKin.

    The design project imagines that the African Union has developed to the point where there is economic integration robust as that of the European Union today, with a central bank organization, a currency that is an instrument of trade among member nations as well as one that can be exchanged on currency markets for U.S. Dollars and for Euro.

    The name for this imagined currency is the AfriKin, to express that all peoples of Africa, irrespective of tribal heritage, nationality, political affiliation, family relationships, ethnicity, or religion are kindred people.

    Each denomination features a pattern adapted from traditional clothing from one of the member nations in the ribbon-like swirls across the currency notes.

  1. Title: Gill Sans

    The Gill Sans typeface is one of my favorites. And this is one of my favorite projects. Words, of course, are expressive. The creative use of typeface is a unique form of expression. This poster design is about the wonderful and quirky Gill Sans sans-serif typeface.

  1. Title: Raising A Reader

    This brochure for Raising A Reader (RAR), a nonprofit for early childhood literacy, was designed to recruit implemenation partners for RAR programs. (One of the brochure's interior pages.)
    Client: Raising A Reader

  1. Title: Happy Birthday, Vladimir Tatlin.

    This poster celebrates the 130th birth year of Russian abstract and constructivist artist Vladimir Tatlin (whose name appears in Russian at the lower right quadrant). Akin to Leonardo Da Vinci, in addition to his fine art work as a painter and creator of bas relief, Tatlin was involved in the creation of a man-powered flying machine.

    The poster was displayed at the juried exhibition "Rebranding the Russian Avant-Garde " in 2016.

  1. Title: The Mad Hatter

    The Mad Hatter from "Alice in Wonderland" created entirely with type and glyphs. The piece was published as an illustration in "Labyrinth" magazine.

  1. Title: Ocean Desert

    Desert salt flats were oceans in much earlier times of Earth. Imagine that, on one of these salt flats, a slice of the ocean never dried up, yet the evolution of the fishes and humanoids continued to the present day, and one last iceberg "refused" to melt. What a wild kayaking trip that would be!!

  1. Title: Winged Horse

    Fantasy-Surrealism. A white winged horse with ambiguous direction of light (perhaps on a red-ish planet with dual suns?).

CONTACT: info at patwillarddesign dot com
© Copyright Pat Willard. All rights reserved.